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ALICE COOPER: More Information Revealed About SUPER BOWL Commercial Appearance

January 24, 2008

According to Bridgestone, Alice Cooper, Richard Simmons and an albino snake will appear together in a humorous new Bridgestone tire commercial from Bridgestone Firestone North American Tire, LLC (BFNT) that will debut during the Fox telecast of Super Bowl XLII on February 3 from Glendale, Arizona.

For the first time ever, BFNT is advertising during the Super Bowl. The company will debut two 30-second commercials during Super Bowl XLII, one between the first and second quarters and one during the third quarter. The creative team needed 6,000 crew hours, 28 animals and two iconic celebrities to create humorous, compelling commercials that showcase the performance of Bridgestone tires and reinforce its key message that "for drivers who want to get the most out of their cars… it's Bridgestone or nothing."

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